TaDa Delivery
DesignOps Structure
Role
Senior Product Designer
Year
2023
Industry
Drinks Delivery
TaDa Delivery is an AB-InBev DTC (direct-to-consumer) mobile app that offers a drink delivery app in 12 countries in Latin America. I was part of the team as a Senior Product Designer, with the freedom to restructure processes, improve team collaboration, and organize design files.
In 2023, our team underwent a major transformation: migrating our files from Sketch to Figma. This shift inspired us to initiate a DesignOps project. Since I am passionate about this topic, I took the lead on the project. My goal was to design a method for organizing our Figma files while maintaining consistency throughout the file migration and design deliveries.
Process
The project began with research and conversations with product managers, QA, and the engineering team to understand their challenges and how they used our design files. This allowed me to create a list of "must-have" and "nice-to-have" features and begin benchmarking best practices to guide project development.
Objective
The project goal was to create a DesignOps guide for the design team and onboarding material for organizing Figma files. This ensured that newcomers and everyone in the company could easily navigate and understand the structure of our files.
Here are the presentation created that helped our team improve organization and streamline our deliverables.
TaDa Delivery is an AB-InBev DTC (direct-to-consumer) mobile app that offers a drink delivery app in 12 countries in Latin America. I was part of the team as a Senior Product Designer, with the freedom to restructure processes, improve team collaboration, and organize design files.
In 2023, our team underwent a major transformation: migrating our files from Sketch to Figma. This shift inspired us to initiate a DesignOps project. Since I am passionate about this topic, I took the lead on the project. My goal was to design a method for organizing our Figma files while maintaining consistency throughout the file migration and design deliveries.
Process
The project began with research and conversations with product managers, QA, and the engineering team to understand their challenges and how they used our design files. This allowed me to create a list of "must-have" and "nice-to-have" features and begin benchmarking best practices to guide project development.
Objective
The project goal was to create a DesignOps guide for the design team and onboarding material for organizing Figma files. This ensured that newcomers and everyone in the company could easily navigate and understand the structure of our files.
Here are the presentation created that helped our team improve organization and streamline our deliverables.
Outcomes
The DesignOps structure made it easier for both the design team and other departments to find and use design assets and files efficiently. This led to significant improvements in file organization, creating a more consistent collaboration across teams.
After implementing it, feedback from a survey highlighted the positive impact, with several departments praising the improved workflow and accessibility. Lessons learned also provided opportunities for continuous improvement, ensuring that the structure remained adaptable to the team's needs.
Overall, the project not only streamlined internal processes, but also laid the groundwork for scalable practices for future growth.
Outcomes
The DesignOps structure made it easier for both the design team and other departments to find and use design assets and files efficiently. This led to significant improvements in file organization, creating a more consistent collaboration across teams.
After implementing it, feedback from a survey highlighted the positive impact, with several departments praising the improved workflow and accessibility. Lessons learned also provided opportunities for continuous improvement, ensuring that the structure remained adaptable to the team's needs.
Overall, the project not only streamlined internal processes, but also laid the groundwork for scalable practices for future growth.
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